IBM has introduced an awesome online platform to provide tutorial videos and the ability to test-drive their products. This platform is called “Digital Technical Engagement”. This is a presentation about DTE by Deb Jenson, who is the Director of the DTE initiative within IBM. This presentation was recorded during IBM IIS User Meet in Chicago. Downloadable Presentation: DTE User Enablement
Downloadable PDF presentation: An overview of IBM Watson Knowledge Catalog
Downloadable pdf presentation: What is new in IBM Information Server 11.7?
Chicago Users Group – Enhancing your Data Quality and Governance Solution with Information Server 11.7 (2018-11-07)
For any organization, understanding the customer’s needs is the most important thing in order to provide better services and build healthy relationship with the customer. Customer analytics is a method of combining customer information (personalization data, customer interests, customer browsing behavioral data, and purchase behavioral data) to present a consolidated view of the customer and their activities. This involves segmenting customers into multiple buckets, understanding their purchase behavior, browsing the behavior, and estimating their next… read more →
What is Data Quality? Data quality is defined as the conformance of data to business rules. Data of good quality is suitable for its intended business purpose. In other words, it is subject to the business user or department using the data. An organization has many departments and each department has its own business rules. So, data which is of high quality to one business user or a specific project may not fit into the… read more →
Why Integrate Customer Data? It is very common that organizations interface with customers through multiple platforms/channels (stores, direct/online, contact centers, special events like sweepstakes etc.) and each platform may have its own operational systems (OLTPs). Stores/retail businesses generally uses ‘Point of Sales’ applications where as direct/online brands use e-commerce platforms like ATG, DAX, Ecommetry etc. On the other side, special events like sweepstakes may collect customer information using paper sign-ups which may get entered in… read more →
What Is Master Data? Master data is key information that is critical to the operation of a business. In other words, it encompasses the key business entities like customer, product, employee, vendor etc. Master data should not be confused with transactional data or the data in a data warehouse. OLTP takes care of the daily operations/ transactions of an organization. These are action details or in other words verbs like in grammar. Master data has… read more →